Tag:
Pharmaceutical Marketing
Latest Headlines
Latest Headlines
Device, pharma makers outfit sales forces with iPads
Apple's iPad has caught on quickly in many areas of healthcare, but perhaps no subsector has adopted the tablet-like handheld with as much vigor as pharmaceutical and medical-device makers. "[The
Practice Fusion touts growth of 'free' EMR
You've no doubt heard of Practice Fusion by now. That's the San Francisco vendor that provides a free, advertising-supported EMR to a roster of physicians that the company says numbers 43,000. But
SPOTLIGHT: Docs embracing smartphones to boost efficiency, survey says
Time-crunched physicians seem to be embracing smartphones to improve their efficiency, according to a survey from Knowledge Networks. The survey, involving nearly 11,000 healthcare professionals
Knowledge Networks says half of docs now use EMRs
Hard to believe, but 52 percent of specialists and 50 percent of primary-care physicians claim to be using EMRs, up from 42 percent and 38 percent, respectively, two years earlier, a new survey
PR exec: Don't ignore mobile in healthcare marketing plans
Don't ignore mobile platforms when developing a healthcare marketing plan or, in the case of regulated products, for safety monitoring and regulatory compliance, says one marketing and
HIMSS10: Investigator says EMRs can uncover fraud but sometimes put docs at risk
Fraud investigator Harry Markopolos blew the whistle on Bernie Madoff's record-breaking Ponzi scheme, but he's more proud of and excited about his work uncovering Medicare fraud. And he's excited
Novartis embraces 'smart pills' as some worry about intrusion
Last week, Novartis reportedly became the largest drug company to embrace "smart pills" by agreeing to pay California start-up firm Proteus Biomedical $24 million to acquire exclusive licenses and
Pfizer arms sales reps with tablet PCs to track physician detailing
Always looking to stay one step ahead of those that wish to stop aggressive pharmaceutical marketing, Pfizer has started equipping its legions of sales reps with tablet PCs to help them stay on
Physicians Interactive buys Skyscape, will move headquarters
Skyscape, an early name in PDA-based healthcare software, but also the beneficiary of a recent boom, has been acquired by Physicians Interactive, a provider of pharmaceutical e-detailing services.
Court upholds Vermont law on prescription data mining
In July, a new law will go into effect in Vermont prohibiting the use of a physician's prescribing history without their consent. The law has been challenged vigorously by a handful of pharmaceutical
